Lightlife
Lightlife is the next big thing in plant based alternatives- and they're putting meat out of business, leaving cute farm animals all over the country "unemployed".
The Challenge
Work within the existing brand, but add a touch of sarcasm to a very serious issue, and maybe force people to think about the effects of their eating habits and consider switching to the plant based lifestyle.
The Strategy
A series of cheeky ‘unemployment ads’ for farm animals, as the world moving to a plant based diet leaves them ‘unemployed’.
ROLE: Art Director
TEAM: Loren Parker, Derian Silva